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GWL Advertising named Arkansas’s best, most admired Advertising Agency of 2022

When it comes to running a company, or two for that matter, building an excellent reputation is no small task. So when you nail it, you just have to celebrate a little bit. Recently, GWL Advertising received state-wide recognition from AY Magazine as the Best...

5 Ways To Master Your Data in 2022

The world of digital marketing is constantly changing in an effort to satisfy ever evolving consumer expectations. In the past few years, one expectation that has clearly come into focus is consumer privacy; however, advertising agencies and their clients cannot...

Cross-Department Collaboration

It takes several department “cogs” working together to keep this complex machine we call advertising running smoothly. This industry is always whirring, always busy—an engine that never stops. GWL Advertising is no exception. Producing spots, building graphics, and...

Working From Home: Does It Work?

For most of us in the workforce, home is not only a break away from the office, but also a place to refresh ourselves for the next day in the office. Within its walls, the sanctuary of home forms a bubble for us to unwind and keep out the noise of everything else....

How to Create an Email Newsletter That People Will Actually Read

Recently GWL Advertising began their first ever email newsletter campaign. The goal of a newsletter is to captivate readers by highlighting your company's new happenings with short articles. Doing this helps introduce your brand or business to readers at another level...

Burger King Breaks All the Rules with the “Moldy Whopper” Ad

Every marketing graduate knows the purpose of a good advertisement is to communicate that your product is the best, most brilliant solution to a consumer’s given need. Have a rug that just won’t stay clean? Here’s our innovative GX5000 Vacuum Cleaner! Want to travel...

It’s Time to Get Woke: Marketing to Millennials and Gen Z

These days you will rarely come across someone who does not know what a millennial is, but if you happen to be one of those unicorns, a millennial is anyone born from 1981-1996. Generation Z, on the other hand, consists of anyone born from 1997 to date. You may be...

The Pros and Cons of Open-Office Spaces

GWL Advertising has recently moved offices! Since we have had over a month to settle into our new open-office space, it only seems fitting to discuss the pros and cons of this type of workspace. Which is better for you? An open floor plan that allows your employees to...

The Darker Side of Fake News: Deepfakes Explained

If the technology existed for a sinister hacker to manipulate any video of a famous person to say whatever the hacker wanted, how could you ever trust the authenticity of a video ever again? What if we told you not only does this technology exist, but it's already in...
5 Ways To Master Your Data in 2022

5 Ways To Master Your Data in 2022

The world of digital marketing is constantly changing in an effort to satisfy ever evolving consumer expectations. In the past few years, one expectation that has clearly come into focus is consumer privacy; however, advertising agencies and their clients cannot...

Cross-Department Collaboration

Cross-Department Collaboration

It takes several department “cogs” working together to keep this complex machine we call advertising running smoothly. This industry is always whirring, always busy—an engine that never stops. GWL Advertising is no exception. Producing spots, building graphics, and...

Working From Home: Does It Work?

Working From Home: Does It Work?

For most of us in the workforce, home is not only a break away from the office, but also a place to refresh ourselves for the next day in the office. Within its walls, the sanctuary of home forms a bubble for us to unwind and keep out the noise of everything else....

How to Create an Email Newsletter That People Will Actually Read

How to Create an Email Newsletter That People Will Actually Read

Recently GWL Advertising began their first ever email newsletter campaign. The goal of a newsletter is to captivate readers by highlighting your company's new happenings with short articles. Doing this helps introduce your brand or business to readers at another level...

Burger King Breaks All the Rules with the “Moldy Whopper” Ad

Burger King Breaks All the Rules with the “Moldy Whopper” Ad

Every marketing graduate knows the purpose of a good advertisement is to communicate that your product is the best, most brilliant solution to a consumer’s given need. Have a rug that just won’t stay clean? Here’s our innovative GX5000 Vacuum Cleaner! Want to travel...

It’s Time to Get Woke: Marketing to Millennials and Gen Z

It’s Time to Get Woke: Marketing to Millennials and Gen Z

These days you will rarely come across someone who does not know what a millennial is, but if you happen to be one of those unicorns, a millennial is anyone born from 1981-1996. Generation Z, on the other hand, consists of anyone born from 1997 to date. You may be...

The Pros and Cons of Open-Office Spaces

The Pros and Cons of Open-Office Spaces

GWL Advertising has recently moved offices! Since we have had over a month to settle into our new open-office space, it only seems fitting to discuss the pros and cons of this type of workspace. Which is better for you? An open floor plan that allows your employees to...

The Darker Side of Fake News: Deepfakes Explained

The Darker Side of Fake News: Deepfakes Explained

If the technology existed for a sinister hacker to manipulate any video of a famous person to say whatever the hacker wanted, how could you ever trust the authenticity of a video ever again? What if we told you not only does this technology exist, but it's already in...