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Digital Lingo with Blake: Geofencing

You've likely come across terms like "geofencing" in the digital world, but what does it really mean, and how does it work? That's where Blake steps in—ready to break it all down and ensure you're equipped with a clear understanding of this powerful technology. So,...

Streaming on the Rise

The trend of people opting in to one or more streaming services is increasing each year. One factor for this increase is the availability of alternative streaming offering a more flexible viewing experience. We asked Agency GWL’s streaming guru and Media Director,...

GWL Advertising named Arkansas’s best, most admired Advertising Agency of 2022

When it comes to running a company, or two for that matter, building an excellent reputation is no small task. So when you nail it, you just have to celebrate a little bit. Recently, GWL Advertising received state-wide recognition from AY Magazine as the Best...

5 Ways To Master Your Data in 2022

The world of digital marketing is constantly changing in an effort to satisfy ever evolving consumer expectations. In the past few years, one expectation that has clearly come into focus is consumer privacy; however, advertising agencies and their clients cannot...

Cross-Department Collaboration

It takes several department “cogs” working together to keep this complex machine we call advertising running smoothly. This industry is always whirring, always busy—an engine that never stops. GWL Advertising is no exception. Producing spots, building graphics, and...

Working From Home: Does It Work?

For most of us in the workforce, home is not only a break away from the office, but also a place to refresh ourselves for the next day in the office. Within its walls, the sanctuary of home forms a bubble for us to unwind and keep out the noise of everything else....

How to Create an Email Newsletter That People Will Actually Read

Recently GWL Advertising began their first ever email newsletter campaign. The goal of a newsletter is to captivate readers by highlighting your company's new happenings with short articles. Doing this helps introduce your brand or business to readers at another level...

Burger King Breaks All the Rules with the “Moldy Whopper” Ad

Every marketing graduate knows the purpose of a good advertisement is to communicate that your product is the best, most brilliant solution to a consumer’s given need. Have a rug that just won’t stay clean? Here’s our innovative GX5000 Vacuum Cleaner! Want to travel...

It’s Time to Get Woke: Marketing to Millennials and Gen Z

These days you will rarely come across someone who does not know what a millennial is, but if you happen to be one of those unicorns, a millennial is anyone born from 1981-1996. Generation Z, on the other hand, consists of anyone born from 1997 to date. You may be...

The Pros and Cons of Open-Office Spaces

GWL Advertising has recently moved offices! Since we have had over a month to settle into our new open-office space, it only seems fitting to discuss the pros and cons of this type of workspace. Which is better for you? An open floor plan that allows your employees to...