The trend of people opting in to one or more streaming services is increasing each year. One factor for this increase is the availability of alternative streaming offering a more flexible viewing experience. We asked Agency GWL’s streaming guru and Media Director, Laura Hendrix to weigh in.
Q: Is streaming television a smart and impactful option for clients?
A: Absolutely! Research shows that streaming television is not just an option for viewers, but one of the primary choices for a growing majority of viewers today. Streaming services are so convenient because they allow people to binge-watch entire seasons of their favorite show in a matter of hours at a much lower cost than television packages purchased in the past. While streaming is an important and rising trend, I encourage clients to still consider traditional television. Traditional television offers unique advantages, especially when it comes to reaching a wide audience in real time. Targeting viewers during key moments, like weather and traffic updates, can be highly effective for advertisers looking to engage with consumers when they’re most attentive. It’s all about finding the right mix of platforms to ensure our client’s message reaches the right audience at the right time.
Learn more about how Agency GWL can help you develop a results-driven media marketing strategy, today!