Our WorkRio Agave & Frio

Our goal was to position Rio Agave Sparkling Ranch Water as the superior alternative to higher-calorie, more filling RTD cocktails that can be enjoyed conveniently and affordably. GWL created this brand from the ground up – from a humble business card to full can and packaging design, to a multi-flavor line of RTD sparkling ranch waters that are now on shelves of over 40 retail locations in the Greater Houston Area.

We were also tasked with reinventing the existing Frio brand in order to improve consumers' perceptions of the current brand image. With a fresh, clean, new can design and updated logo, the campaign promoting key selling points and advantages of the brand was overwhelmingly successful.