You’ve likely come across terms like “geofencing” in the digital world, but what does it really mean, and how does it work? That’s where Blake steps in—ready to break it all down and ensure you’re equipped with a clear understanding of this powerful technology.
So, what exactly is geofencing? At its core, geofencing is a location-based technology that utilizes GPS, Wi-Fi, RFID, or cellular data to establish virtual boundaries, often referred to as “fences,” around a designated geographic area. These virtual perimeters can be configured around anything from a single building, a specific city block, an entire neighborhood, or even something as large as a whole city.
But the true power of geofencing lies in what happens when a device crosses these boundaries. When a smartphone or other connected device enters or exits a geofenced area, a predetermined action is triggered. This could range from sending a notification, displaying a targeted advertisement, or even logging the entry or exit of your business’s competitors.
Agency GWL offers a wealth of knowledge on a wide range of digital tools and strategies that can give your business a competitive edge. From understanding geofencing to mastering the latest in digital marketing, we’ve got the insights and expertise you need to stay ahead in today’s fast-paced market. Ready to take the next step? We can help you set up a geofencing strategy tailored to your business needs, driving local engagement and outpacing your competitors. Let’s get started today and position your business for success.